White Rock Celebrated 50 years of the Polar Bear Plunge

January 2, 2020 by

White Rock Celebrated 50 years of the Polar Bear Plunge into Semiahmoo Bay on January 1, 2020.

.The WhiteRockPier.ca Polar Bear Plunge / Swim Photo Gallery.

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These postcards were produced by ARTographer Ric Wallace. On December 20, 2018 the Storm of the Century battered the White Rock Beach waterfront breaking the pier into two, and an emergency air recuse was needed to lift a stranded man to safety at White Rock Beach, in BC, CANADA. No lives were lost in White Rock, but damage to the pier, boats, and waterfront was in the millions.

  • Framed 6"x 8"prints $225

  • 6"x 8"photo prints $20

  • 8.5"x 11"photo prints $30

  • 13" x 19" photo prints $80

Filed Under: White Rock Beach Gallery Tagged With: , , , , ,

For the Love of Crows By Sheila T

May 27, 2018 by

I had never paid much attention to crows. I thought they were just noisy, obnoxious pests. At least, that’s how I saw them when I lived back in Ontario. But then we moved to “Supernatural” British Columbia in 2012, and a couple things changed my mind about these black rascals.

It was low tide and we were strolling along the beach out in front of the 486-ton white rock looking for interesting stones and shells. Although I heard no sound other than the light lapping of waves, I started to get an odd sense – as if we were being followed.

I stopped suddenly, turned around and saw one lone crow following in my footsteps as I picked up and discarded unwanted stones. My sudden stop and about-face caused this crow to stop suddenly as well, and he seemed to look around as if to ask, “What’s wrong – is someone following us?” It was a comical moment and I began to wonder if there was more to crows than I’d previously noticed.

Shortly after that day, we noticed a particular crow near our own home. He had a broken beak but it never seemed to prevent him from hunting for food and having success. We named him “Brokebeak” and began throwing a few peanuts out for him and a couple of his pals.

About this time, we also embarked on an intensive walking program to both lose weight and get in better shape. Our walks would usually take us from our East Beach location heading west along the White Rock Beach promenade, all the way uphill on Oxford Street, then east on 16 Avenue into town where we would stop sometimes for a cold drink before continuing the trek back home.

What we noticed when we reached the alley leading to our home – and with still about one kilometre to go – was the sudden appearance of our new friends. I commented that they seemed to recognize us. Ric threw them some peanuts that he had in his pocket and they dove for them.

Yes, they had recognized us as we’ve since learned. They can recognize faces and they know people who are kind to crows and those who aren’t. While they can be both thieves and pranksters (more on that to follow), they also demonstrate a lot of intelligence.

They tend to follow us some distance when we go for walks – even as far as the White Rock pier or farther. Often Ric has gone out among the tidal pools at low tide with his tripod and camera, and our feathered friends will show up, patiently waiting for treats to follow after he takes his pictures.

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Our crow pals also seem to watch the house, and when they spot our car pulling out, they swoop in and fly along beside the car to get our attention. They’ll often fly along side until they get their peanut rations. And they also watch for us to return home. But we have one rule: if they’re noisy, they get no reward. Only quiet birds get treats.

8″x 8″ acid-free matted print of Edgar Allen Crow in a 12.25″ x 12.25″ black aluminum frame  (ABOVE)
$135 all taxes included
8″x 8″ acid-free matted print of Edgar Allen Crow in a 14″ x 14″ black MDF frame (BELOW)
$125 all taxes included

Just the 8"x 8" print – $19 all taxes included.

Both of these ready-to-hang framed prints are in stock and ready to purchase from

We don’t expect everyone to share our love of crows, but there’s no denying their intelligence and cleverness. While that might not encourage affection, it should at least afford them a bit of respect.

8″x 8″ acid-free matted print of Edgar Allen Crow in a 14″ x 14″ black MDF frame (ABOVE)
$125 all taxes included
Just the 8"x 8" print – $19 all taxes included.

This ready-to-hang framed print is in stock and ready to purchase from

8″x 8″ acid-free matted print of Edgar Allen Crow in a 12.25″ x 12.25″ black aluminum frame  (ABOVE)
$135 all taxes included
8″x 8″ acid-free matted print of Edgar Allen Crow in a 14″ x 14″ black MDF frame (BELOW)
$125 all taxes included

Just the 8"x 8" print – $19 all taxes included.

Both of these ready-to-hang framed prints are in stock and ready to purchase from

Filed Under: Crow ART, Gift Shops, Greeting Cards, Postcards, White Rock Beach Gallery Tagged With: , , , , , , , , , ,

What is “The Virtual Edge?” Simply put… Your Unfair Advantage

January 12, 2018 by

What is “The Virtual Edge?”

Simply put…

Your Unfair Advantage

No matter what kind of business you have – big or small – you can get the unfair advantage we refer to as The Virtual Edge over competing businesses. We consider business a game and we play to WIN, in turn generating business for our clients. In business there are usually other companies wanting the same thing. We like to use the analogy of a sled dog team. There can only be one lead dog, as the other dogs are only following the lead. We like the lead dog view as he can see everything – the others are simply looking at dog BUTT.

Visit VirtualEdge.ca for more information and contact info. We cater to businesses worldwide. If you are in Newfoundland, Ontario, California, New Zealand — NO PROBLEM, we are only a click or email away.

The above image shows the last 100 visitors on WhiteRockBeach.ca

Virtual Edge Communications & WhiteRockBeach.ca are excited the visitors to our site have been increasing daily. The above map shows the last 100 visitors to the site. We even have visitors from Canada’s other coast on the Atlantic Ocean, in St John’s, wanting to see what is going on in White Rock Beach in beautiful British Columbia. Another site we run had over 500,000 visitors last year and recently as many as 14,000 visitors in a 3-day period. On WhiteRockBeach.ca we are logging visitors from Argentina, New Zealand, Sweden, Japan, etc.


If we can put White Rock Beach on the map, just imagine what we can do for you.
Through our parent company (the people that own all the toys we use), Virtual Edge Communications, we offer website design, digital photography, and digital video with professional titling and special effects. With our writing/editing/design services we offer the following: press releases, brochures, flyers, manuals/reports, newsletters, eBooks, resumes, and cover letters. We don’t simply cater to large companies; small businesses or even individuals wanting exposure can use our services.

We shoot more than just pretty sunrises and sunsets.

We photograph just about everything!


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Promote White Rock Beach and your name / business / website to the WORLD. Ideal for hotels, motels, bed and breakfasts, real estate agents, restaurants, gift shops, dentists, or any business catering to tourists or newcomers to British Columbia. Using the White Rock name in your business name - get the goodwill of investing in your local neighborhood.

Our premium sponsored postcards are printed on a thicker whiter stock, standing out from other postcards on the market. Want to sponsor a custom postcard with colour theme, subject, view, etc? Contact Ric Wallace and he will come up with an idea. Below are samples sponsored postcards with text printed on 5,000 postcards. CLICK HERE to see all current postcards.

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New postcard designs (to be printed) are listed with a Read more button.

Sponsor and receive postcards to sell* for $1.50 or give away:

  • 5,000 postcards OPTION A for $750* 
    • You get 1,000 postcards
      • Sell for $1.75 (cost 75 cents each for the ones you receive) and make a profit of $1,000 ($1.00 each) directly from your advertising. 
      • 4,000 postcards will be sold online & though various retailers and at the beach* with your name on the back of the postcards.
  • 5,000 postcards OPTION B for $650* 
    • You get 500 postcards - giving you more exposure through the WhiteRockBeach.ca postcard network and saving $100 over OPTION A.
      • Sell for $1.75 (cost $1.30 each for the ones you receive) break even and netting FREE advertising & $225 Profit for your business.
      • 4,500 postcards will be sold online &  though various retailers and at the beach* with your name on the back of the postcards.
  • 5,000 postcards OPTION B for $550* 
    • You get 250 postcards - giving you more exposure through the WhiteRockBeach.ca postcard network and saving $200 over OPTION A.
      • 4,750 postcards will be sold online &  though various retailers and at the beach* with your name on the back of the postcards.
  •  10,000 postcards for $1,400*
    • You get 4,000 postcards
      • Sell for $1.75 (cost 35 cents each) and make a profit of $5,600 (1.40 each) directly from your advertising.
      • 6,000 postcards will be sold online & though various retailers and at the beach* with your name on the back of the postcards.
    • NOTE: Sponsored postcards sold through retailers, online or at the beach are non profit sharing; sponsors benefit by having their name on our products. Reprints have a minimum order of 5,000 as they have proven to be a good seller. There are other conditions that apply to sponsor a WhiteRockBeach.ca postcard. Contact Ric Wallace for details. Interested in postcards not under the WhiteRockBeach.ca brand? Ric Wallace can create one for you. Sponsored postcards can also be sold as WhiteRockBeach.ca greeting cards.

White Rock photographer Ric Wallace has produced over 300 White Rock Beach (more planned for 2018) and 50+ Wildlife of Canada postcard and greeting card designs. Due to increases in production costs and not wanting to raise prices in stores, he is seeking sponsors to help offset production and printing costs. Ideal for individuals and families wanting to have a memorial keepsake or businesses wanting a unique opportunity to maybe gain more recognition by having their business name and website purchased by local residents and tourists as keepsakes or to be mailed around the world.

You can sponsor a current postcard in need of a reprint or a new design. Interested sponsors with the highest sponsoring level will be given first choice.

Want to see and receive some samples or more info? Contact Ric Wallace.

Filed Under: Postcards, White Rock Beach Gallery Tagged With: , , , , , , ,

The TOP Three things for Tourists to do at White Rock Beach, BC

June 8, 2017 by

#1 ->>> Walk the 1,500 foot pier
and slap the back railing.

#2 ->>> Rub the world famous
486 ton White Rock for LUCK.

(people also like to climb, hug or get their photo taken in front of or on top of the rock)

 

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White Rock BC Photo Restoration Ric Wallace can bring FADED or partially lost PHOTOS back to LIFE
Old, torn and sometimes photos in two or more pieces can be restored to their original state or better. Ric Wallace does a high resolution scan from your original image and electronically uses a computer to do the retouching and corrections. High quality photographic prints can be obtained from the computer file. The computer file can be supplied on CD/ DVD, USB, or downloaded from the internet to ensure exact copies can be made for years to come, with no loss in quality like prints made from negatives which will degrade over time.

#3 ->>>Pick up some
WhiteRockBeach.ca postcards, greeting cards,
magnets, photos or canvas prints at the
White Rock Beach Gallery and become an
Official White Rock Beach Goodwill Ambassador.

Postcard King Ric Wallace has produced over 101 White Rock / South South postcards and greeting cards with NO TAX dollars or funding. Theses products support the efforts of WhiteRockBeach.ca. Stop by and get your photo taken for FREE.

These are some of the current White Rock Beach & area postcard retailers:
    1. WhiteRockBeach.ca- Buy Online - We ship worldwide
    2. The White Rock Beach Gallery - Waterfront Promenade Gallery – (weather permitting)
    3. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard, Debit & CASH
    4. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
    5. Sunnyside Evergreen Pharmacy - 2397 King George Blvd. Surrey BC V4A 5A4
    6. Pier Souvenirs  - 14969 Marine Drive, White Rock BC V4B 1C3
    7. Ethical Addiction Apparel  (Ocean Park) - 1558 128th Street, Surrey, BC V4A 3T7
NOTE: Some retailers will have limited Greeting card selections due to space. Please support the above local businesses that support out efforts. arrow-bar[1]
Filed Under: White Rock Beach Gallery Tagged With: , , , , , , , , , , ,

Share the Spirit of #AmazingWhiteRock Beach by sharing White Rock Beach postcards with family & friends

February 26, 2017 by

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We are asking people to share the Spirit of AMAZING White Rock Beach by sharing White Rock Beach postcards with family, friends, and business acquaintances. If you are going on a trip, why not help promote White Rock Beach by packing some White Rock Beach postcards. Naturally, not everyone can afford vacations to faraway places, but anyone can share them around the globe via Canada Post.

For more information – C L I C K H E R E

These are some of the current White Rock Beach & area postcard retailers:
    1. WhiteRockBeach.ca- Buy Online - We ship worldwide
    2. The White Rock Beach Gallery - Waterfront Promenade Gallery – (weather permitting)
    3. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard, Debit & CASH
    4. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
    5. Sunnyside Evergreen Pharmacy - 2397 King George Blvd. Surrey BC V4A 5A4
    6. Pier Souvenirs  - 14969 Marine Drive, White Rock BC V4B 1C3
    7. Ethical Addiction Apparel  (Ocean Park) - 1558 128th Street, Surrey, BC V4A 3T7
NOTE: Some retailers will have limited Greeting card selections due to space. Please support the above local businesses that support out efforts. arrow-bar[1]
White Rock BC Photo Restoration Ric Wallace can bring FADED or partially lost PHOTOS back to LIFE
Old, torn and sometimes photos in two or more pieces can be restored to their original state or better. Ric Wallace does a high resolution scan from your original image and electronically uses a computer to do the retouching and corrections. High quality photographic prints can be obtained from the computer file. The computer file can be supplied on CD/ DVD, USB, or downloaded from the internet to ensure exact copies can be made for years to come, with no loss in quality like prints made from negatives which will degrade over time.

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Filed Under: Postcards Tagged With: , , , , , , , ,

Master Artist / ARTographer Ric Wallace at the White Rock Library Jan 27 & 28

January 25, 2017 by

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Anyone wanting to talk in person – Ric Wallace (AKA – Mr White Rock) will be set up inside the White Rock Library at 15342 Buena Vista Avenue, White Rock BC V4B 1Y6
Friday, January 27 & Saturday, January 28, 2017 – 11 am to 4 pm. Ric has designed and produced 200+ postcards, greeting cards, magnets, coins, pins, annual reports, newsletters, canvas – metal – acrylic prints, websites, blogs, eCommerce sites worldwide and much more. The largest photo of his was a 10 foot by 20 foot banner wrapped around a barn silo.  His products have been shipped to over 90 countries. 

Ric will be releasing his new RICco.ca line of greeting cards at the White Rock Library – Over 150 greeting cards.

 

Virtual Edge Communications — Get the Virtual Edge advantage for your Business

cool-photographerAcrylic & Canvas Prints as well as all 101 White Rock Beach postcards and greeting cards will be on display and for sale. Ric Wallace holds the record for postcards of White Rock Beach and has claimed the title of the Postcard KING of White Rock / South Surrey. Follow us on TWITTER @BCwhiterock

Follow us on TWITTER @BCwhiterock


Seeing photos on an Acrylic Print is an eye-popping experience. The combination of super-vivid printing, professional-quality materials, and the depth and details of these photos creates a truly magical effect. Photos of White Rock Beach on Acrylic will amaze you.

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Purchase one of these Acrylic Prints and receive 6 FREE Greeting Cards or postcards

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Purchase directly from Ric Wallace (604-259-0105)
VISA, MasterCard (using WiFi & square device) or Cash
Virtual Edge Communications & the White Rock Beach Gallery invites you to try Square width= Easy-to-use tools for every little thing. From mobile point-of-sale tools and online invoicing to next-day deposits and inventory management, Square has everything you need to run your business anywhere. Virtual Edge Communications uses this COOL device to process charge card & debit payments as well as document cash sales. We can use this on our iPad, Mini iPad or iPod (we do not have an iPhone). If you sell products or services, you can boost your sales by offering to accept charge cards. We use the Square device to accept sales at The White Rock Beach Gallery - Waterfront Promenade Gallery. Want to see how simple this Square is to use? Come to White Rock Beach and if we are set up, buy some postcards, greeting cards, magnets or canvas prints and we will show you how simple it is to use and email you a receipt, saving the trees for the squirrels or postcards. LOL  whiterockbeach-gallery-02
These are some of the current White Rock Beach & area postcard retailers:
    1. WhiteRockBeach.ca- Buy Online - We ship worldwide
    2. The White Rock Beach Gallery - Waterfront Promenade Gallery – (weather permitting)
    3. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard, Debit & CASH
    4. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
    5. Sunnyside Evergreen Pharmacy - 2397 King George Blvd. Surrey BC V4A 5A4
    6. Pier Souvenirs  - 14969 Marine Drive, White Rock BC V4B 1C3
    7. Ethical Addiction Apparel  (Ocean Park) - 1558 128th Street, Surrey, BC V4A 3T7
NOTE: Some retailers will have limited Greeting card selections due to space. Please support the above local businesses that support out efforts. arrow-bar[1]
Filed Under: Uncategorized, White Rock Beach Gallery Tagged With: , , , , , , , , , ,

ARTographer Ric Wallace says “Thinking SMALL means Thinking BIG” with his MINI Canvas Prints

October 5, 2016 by

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ARTographer Ric Wallace, also known as the Postcard King Of South Surrey and BC, is excited to be the FIRST White Rock Beach ARTIST to OFFER 8″ x 8″ mini canvas prints (he still offers his 16″ x 20″, 24″ x 48″ and 30″ x 60″ canvas prints, also 20″x 28″ acrylic prints ). These mini canvas prints are ONLY offered for sale at the waterfront Artist walk location (weather permitting) or directly from Ric Wallace – see card below.

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The cost of these MINI Canvas Prints is $80 all taxes included.
Add a table top easel for $40 extra all taxes included.
FREE White Rock Beach greeting card with every
8″ x 8″ canvas print purchased at our tent at the west beach.

These will cater to lower budgets and help fill small spaces with his ARTography. During the many times he had his tent set up at the west beach at White Rock Beach, he noticed many people were looking for photos for small spaces, such as bathrooms, gifts, or something tourists can take back home without getting broken in their luggage.  Glass framed prints in luggage will most likely get broken because of the way airlines handed your luggage.

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Looking for 16″ x 20″ or 30″ x 60″ canvas prints? Please visit  White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3

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White Rock BC Photo Restoration Ric Wallace can bring FADED or partially lost PHOTOS back to LIFE
Old, torn and sometimes photos in two or more pieces can be restored to their original state or better. Ric Wallace does a high resolution scan from your original image and electronically uses a computer to do the retouching and corrections. High quality photographic prints can be obtained from the computer file. The computer file can be supplied on CD/ DVD, USB, or downloaded from the internet to ensure exact copies can be made for years to come, with no loss in quality like prints made from negatives which will degrade over time.

pier-postcards-620
canvas-8x8-05-pier-yellow These would look ideal in coffee shops, hair salons, doctors’ offices, legal offices, home offices, bathrooms, on top of fireplaces on mini easels. Our first mini canvas print sale was purchased as a house warming gift. Attention realtors: Sell a house – These are an inexpensive and unique gift to offer on completion of a successful sale!

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Outside Frame Size 25″ x 49″
Price $700 all taxes included and in stock

Canvas Size 30″ x 60″
Price $800 all taxes included and in stock

For realtors that sell a home in the White Rock/South Surrey area, you can afford the 30″ x 60″ canvas prints.canvas-8x8-12-pier-hdr-blue

Filed Under: White Rock Beach Gallery Tagged With: , , , , , , , , , , , , , , , , , , , , , , , ,

The #WhiteRockBeach #Gallery THEN and NOW

October 1, 2016 by

mr-whiterock-620White Rock Beach Gallery founder ARTographer Ric Wallace shares some photos of how his galleries have evolved since spring 2015.wr-gallery-waterfrontThis was an early setup of the Now Famous White Rock Beach Gallery 2015. I had never set up one of these tents before. Things learned since then, dealing with wind from the ocean and trains. Noise of the trains, I NOW bring hearing protection. The above display stands are not practical for waterfront display use. The above setup has only one 24″ x 48″ table.

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The above setup summer of 2016, FIVE – 24″ x 48″ tables are used, with rubber top mats to stop things from being blown away. Tables are leveled using customized hockey pucks and wood spacers. Custom-made postcard and greeting card pockets are mounted to tables and the poles of the tent. The tent was modified to allow it to support horizontal poles on the back and left side. Sixty pounds of ankle weights on the front poles help stabilize the tent in windy conditions. On display are postcards, greeting cards, magnets, 6″ x 8″ and 8″ x 10″ prints, 16″ x 20″ canvas prints, 20″ x 28″ acrylic prints, framed prints and magnets. Magnet boards are placed on the table to help create a wall of products. Many of the products are also online for sale on WhiteRockBeach.ca. You can see an archive of some of my Instagram post photos here (BEST displayed on a computer):

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Get the WOW-Factor with these 20″ x 28″ Acrylic Prints by ARTographer Ric Wallace
Seeing these photos as Acrylic Prints is an eye-popping experience. The combination of super-vivid printing, professional-quality materials, and the depth and details of these photos creates a truly magical effect.

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Shown here is a THREE- 24″ x 48″ table setup in front of the White Rock Museum AUGUST 2015.

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Below is early spring 2016 with FOUR – 24″ x 48″ tables making a perfect 6-foot square, with a hole in the center allowing 4 picture easels. Postcard and greeting card pockets mount to tables, allowing boxes and other items to be stored below neatly. People can walk completely around the display. An industrial designer visiting White Rock Beach was very impressed with the display setup; he stopped by to talk and see how it was set up.

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Shown above is a 30″ x 60″ canvas print.

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wrbg-004This White Rock Beach Gallery when setup in front of the White Rock Museum is wheel chair accessible.wrbg-005

Above is a FOUR – 24″ x 48″ table setup (ONE & THREE) July 2016 – trying a new concept.

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Above is a THREE – 24″ x 48″ table setup Jun 25th, 2016 – trying a reduced setup to hasten set up and take down time.

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Early spring 2015 a permanent uptown location was set up at  White Rock Pharmacy at 102 – 1440 George St., White Rock BCV4B 4A3. The good people of White Rock Pharmacy are offering Ric Wallace space on their walls to showcase his canvas prints. Some of the canvas prints on display and for sale.WhiteROCK-gallery-02

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White Rock BC Photo Restoration Ric Wallace can bring FADED or partially lost PHOTOS back to LIFE
Old, torn and sometimes photos in two or more pieces can be restored to their original state or better. Ric Wallace does a high resolution scan from your original image and electronically uses a computer to do the retouching and corrections. High quality photographic prints can be obtained from the computer file. The computer file can be supplied on CD/ DVD, USB, or downloaded from the internet to ensure exact copies can be made for years to come, with no loss in quality like prints made from negatives which will degrade over time.

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Some of the nice people I have met at the White Rock Beach Gallery..

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Filed Under: Uncategorized, White Rock Beach Gallery Tagged With: , , , , , , , , , , , , , , , , , , , ,